7 min read

Stay ahead in 2024: leveraging Ziplytics for faster marketing & web insights

A lot has changed in the last few years, is your business on the right side of privacy laws? Also as consumers change their behavior are you left with inaccurate and incomplete data? The modern era needs modern analytics, meet Ziplytics.

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12 min read

Why is Google Analytics (GA4) data inaccurate?

Business owners often find Google Analytics (GA4) has missing session data, some find upwards of 50% of traffic is missing. This can happen for a number of reasons, learn more about why you may be missing site data and what to do about it.

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13 min read

Free isn’t free - Why it’s time to dump Google Analytics

Is Google Analytics costing you more than it should? Learn about the challenges and costs associated with GA and why businesses are turning to alternative analytics solutions for more value.

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12 min read

How does Ziplytics protect my data?

Ziplytics is a privacy friendly cookie free web analytics platform. We take privacy and security very seriously. Learn more about how we protect you and your data.

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14 min read

Is Google Analytics illegal?

Recent rulings by French, Italian, and other European authorities have put the legality of Google Analytics in question. With data privacy at the forefront, businesses must navigate complex regulations to stay compliant. Discover the implications of these rulings and explore how to ensure your analytics practices meet EU standards.

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10

What is cookie free analytics and what are the pros & cons?

Cookieless analytics are a great solution for companies who want to respect their customer’s privacy while providing them with the insights necessary to grow their business. However, they aren’t without their flaws. Cookieless tracking is dependent on data that can change.

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19 min read

How to talk to your boss or client about switching to Ziplytics

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