In 2024 site owners have to grapple with over 130 privacy laws globally, gaps in visit data, and the GA4 transition has been a nightmare for many businesses. Ziplytics is built to be intuitive, accurate, and fully respect user privacy (and ins’t illegal). Here’s a closer look at how web analytics have changed and why Zipltyics is a clear choice for your growing business.

Understanding web analytics

Web analytics is the process of collecting, analyzing, and reporting data about the behavior of visitors to a website. This practice provides essential insights that help website owners understand how visitors interact with their site. By tracking metrics such as page views, user paths, and time spent on the site, web analytics tools enable you to gauge performance, pinpoint weaknesses, and help you better understand your audience’s preferences. Ultimately, this information is used to improve the website’s effectiveness, enhance user experience, and optimize overall site performance to meet business goals.

User friendly analytics

Ziplytics is all about simplicity. We understand that not everyone is a data scientist — unlike GA, with Ziplytics there’s no degree required. Our dashboard is designed to be clean and straightforward, allowing anyone to track visitor numbers, analyze traffic sources, and monitor engagement without having to take a course or spend a day watching tutorials. This ease of use ensures that you can focus on what really matters: understanding your audience and improving your site’s performance effortlessly.

Committed to privacy

We take privacy seriously. Ziplytics complies with major privacy laws like the GDPR and CCPA/CPRA, ensuring that you can gather useful insights while staying on the right side of the law. Ziplytics is a based in Ireland and EU isolated*. Ziplytics analytics doesn’t use cookies to track data so you don’t need a cookie banner and because we’re cookie free the data from Ziplytics is a lot more accurate than GA. Finally, we don’t collect any personal data (PII) in Ziplytics. We have multiple layers of redundant controls to ensure your visitors can rest easy knowing their privacy is maintained and you can rest easy knowing you have more accurate data and your business is compliant with the 100+ privacy laws enacted globally.

*Please note the marketing site you’re viewing this article on is hosted with a global CDN, if viewing within the US it will be served from a US hosting region. If connecting within the EU the traffic is served via Dublin Ireland where Ziplytics is based. The Ziplytics app is hosted in Germany.

Reliable metrics in our modern age

As users increasingly employ ad blockers and privacy tools, Google Analytics can produce skewed data that might lead to poor decision-making. Ziplytics overcomes this by adopting a cookie free approach that respects user privacy while still capturing crucial data your business needs. This strategy allows us to capture between 25-50%+ of missing visits in GA; this more accurate, real-time, and non-sampled data gives you a true snapshot of your site’s performance so you make decisions informed by dependable data.

The first party data advantage

Speaking of data, it’s cornerstone of modern business strategy, and owning that data puts you in the driver's seat. With first-party data, you're not just collecting information; you're cultivating actual insights. Additionally, this approach minimizes your reliance on Google Analytics, which often grapples with privacy issues and data gaps from ad blockers & cookie banners. By owning your data, you ensure that your strategies are built on legally compliant data you own. Free doesn’t mean there isn’t a cost.

Custom token tracking policy

One feature that sets Ziplytics apart from other Google Analytics alternatives is that we’re a cookie free platform that can track behavior for more than a day. Other platforms are often limited by only tracking a user’s behavior for a day. If the same user visits again tomorrow that visit will appear as if its a new user. This leaves business owners with incomplete data. Ziplytics anonymization algorithm creates a “token”, which is basically a user’s device. This token enables you to track behavior through your buyer’s lifecycle and individuals retain complete and irreversible anonymity. All this ensures you’re totally cookie free (death to the cookie banner!), complaint with over 130 privacy laws globally, and able to track you’re entire sales cycle to capture accurate behavioral data that you can act on.

Effortless campaign tracking

Leverage Ziplytics for straightforward UTM campaign tracking and gain a clearer view of your marketing landscape. Our platform allows you to tag and track your marketing activities with precision, offering real-time insights that help pinpoint effective strategies and eliminate guesswork. Ziplytics turns complex data into simple, digestible information, empowering you to make smarter marketing decisions.

White label capabilities

For agencies or SaaS businesses looking to offer analytics services to their clients, Ziplytics provides a white label option. This enables you to use our full-featured platform under your own brand name, logo, and theme. It’s an excellent way for digital agencies and SaaS service providers to add value, go to market faster, and maintain consistency under their own brand umbrella.

Getting started is easy

Getting started with Ziplytics doesn’t involve complex processes. Sign up, insert a small piece of code into your website, and start gathering real-time data within seconds. Our support team is available via live chat to help if you run into any issues or have questions as you get going.

Why Ziplytics?

If you’re looking for an analytics tool that respects privacy, is easy to use, provides you with more accurate data, and a host of other features, Ziplytics is worth considering. Sign up for a free trial.

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